One of the favorite materials in fashion is of course denim, versatile and durable, you can always customize it as you want. Denis is reinvented itself each season by designers and specialist label alike. Whether it’s torn, embroidered, worn out, crumpled, hand painted, or cracked, the ultimate chameleon fabric is constantly reworked and revisited. Denim was once the ‘every man’s’ fabric, a uniform, if you will. But now it’s all about being an individual, making statements with your blues via patchworks, trims and DIY-look cropping.
You can absolutely reinvent yourself every day with you “forever” denim jacket, better if it comes from a vintage selection or the wardrobe of your boyfriend. “Iconic, long-lasting and unique” those are your new key words for summer, reuse your old Levi’s jeans and make them last forever. Denim is a melting pot of culture and generation, music and arts. This SS16 will be a challenge of customization and proportions. For summer 2015, the denim maestro Levi’s has launched a new personalization service, the Tailor Shop. Every piece can be customized with embroidered letters or studded stars, embellishments inspired by retro illustrations referencing cultural movements, or patches with puns and slogans. Because denim is all about story, your story that you can wear every day. Another way to customize your jeans was proposed by Vanessa Seward, that were the highlight of the show, with the back pockets embroidered with each model’s name. But if you prefer a retro look you should have a look at the new denim jacket of Polo Ralph Lauren, the quintessential customized denim piece with its rips, patches, paint stains and embroidered motif will absolutely take you back to the 90’s. In any way you will start to customize your denim this summer you will be on trend.